How to Develop a Positioning Statement for your Home Remodeling Company
Your Positioning Statement outlines the unique way that your home remodeling service fulfills the needs of your clients. It’s one of the key ways...
6 Steps to Getting Quality Leads for a Home Remodeling Company
Marketing a business on the internet these days has become very complicated, and it is increasing in complexity every day. Let's look at the...
5 Ways To Make A Home Remodeling Website Sales Ready
Have you ever asked yourself why you need a website? The most common assumption is to ‘gain more business,' but rarely do you see...
How to Create a Powerful Call-To-Action
Strong Call-To-Actions are probably one of the most robust, underutilized tactics in marketing. Sure, you will see a “Call Today” or “Click Here,” but...
How to Develop a Buyer Persona for a Home Remodeling Business
A Buyer Persona is a detailed description of who your ideal client is. Not just one person, but a subset of people that you...
5 Strategies a Home Remodeler Can Use to Improve their Marketing
The internet offers a variety of advice on what you can do to improve your inbound marketing strategy. How do you determine what works,...
5 Ideas to Make Sure You Are Putting Out Valuable Content
Valuable content is king on the internet. Often, we are left wondering, “what exactly is considered valuable content and how do I know if I am creating it?”
Here...
Why Long Tail Keywords Produce Better Leads for General Contractors
Let’s start off by explaining the difference between a short tail keyword and a long tail keyword. For example, a short tail keyword would...
Inbound Marketing for Home Remodeling Companies
We will start by explaining what inbound marketing is and how it relates to you as a home remodeling company. In the book "To...
What Exactly Does Hubspot Do? [FAQ]
This is a question that I was asking myself when I first took a look into Hubspot. I felt that the price was on...
Recent Posts
What is Email Automation and Why is it Important? [FAQ]
Email automation is an essential part of any effective marketing plan. Email automation takes the legwork out of staying up to date with your...
What Exactly Does Hubspot Do? [FAQ]
This is a question that I was asking myself when I first took a look into Hubspot. I felt that the price was on...
Inbound Marketing for Home Remodeling Companies
We will start by explaining what inbound marketing is and how it relates to you as a home remodeling company. In the book "To...
5 Ideas to Make Sure You Are Putting Out Valuable Content
Valuable content is king on the internet. Often, we are left wondering, “what exactly is considered valuable content and how do I know if I am creating it?”
Here...
How is Google’s Personalized Search Affecting SEO?
SEO, which is short for search engine optimization, is the game of gaining ranking on the search engine results pages – aka SERPs –...