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Online Buyers Journey

What is Lifecycle Marketing? (Plus Best Practices!) [FAQ]

Lifecycle marketing is a framework specifically built for small to medium-sized businesses that allow you to attract leads, boost sales, and delight customers. Lifecycle...

How to Prepare for Customer Buyer Persona Interviews

When it comes to crafting and developing your brand or adding impactful content to your website, knowing what your customers are thinking and doing...

What is an Online Buyers Journey? (Explained!) [FAQ]

Whenever I begin planning an inbound marketing strategy, I think about the buyer's journey and what approach I want to take to nurture every...

5 Reasons Why Your Website Should be at the Top of...

Did you know that the average American spends over 20 hours online each week and that number increases every year? Most of us devote...

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What is Email Automation and Why is it Important

What is Email Automation and Why is it Important? [FAQ]

Email automation is an essential part of any effective marketing plan. Email automation takes the legwork out of staying up to date with your...
What exactly does Hubspot do?

What Exactly Does Hubspot Do? [FAQ]

This is a question that I was asking myself when I first took a look into Hubspot. I felt that the price was on...
Inbound Marketing for Remodeling Companies

Inbound Marketing for Home Remodeling Companies

We will start by explaining what inbound marketing is and how it relates to you as a home remodeling company. In the book "To...
5 Ideas To Make Sure You Are Putting Out Valuable Content

5 Ideas to Make Sure You Are Putting Out Valuable Content

Valuable content is king on the internet. Often, we are left wondering, “what exactly is considered valuable content and how do I know if I am creating it?” Here...

How is Google’s Personalized Search Affecting SEO?

SEO, which is short for search engine optimization, is the game of gaining ranking on the search engine results pages – aka SERPs –...