Why Long Tail Keywords Produce Better Leads for General Contractors
Let’s start off by explaining the difference between a short tail keyword and a long tail keyword. For example, a short tail keyword would...
5 Ways To Make A Home Remodeling Website Sales Ready
Have you ever asked yourself why you need a website? The most common assumption is to ‘gain more business,' but rarely do you see...
How to Develop a Buyer Persona for a Home Remodeling Business
A Buyer Persona is a detailed description of who your ideal client is. Not just one person, but a subset of people that you...
6 Steps to Getting Quality Leads for a Home Remodeling Company
Marketing a business on the internet these days has become very complicated, and it is increasing in complexity every day. Let's look at the...
5 Strategies a Home Remodeler Can Use to Improve their Marketing
The internet offers a variety of advice on what you can do to improve your inbound marketing strategy. How do you determine what works,...
How to Create a Powerful Call-To-Action
Strong Call-To-Actions are probably one of the most robust, underutilized tactics in marketing. Sure, you will see a “Call Today” or “Click Here,” but...
How to Develop a Positioning Statement for your Home Remodeling Company
Your Positioning Statement outlines the unique way that your home remodeling service fulfills the needs of your clients. It’s one of the key ways...
What is Lifecycle Marketing? (Plus Best Practices!) [FAQ]
Lifecycle marketing is a framework specifically built for small to medium-sized businesses that allow you to attract leads, boost sales, and delight customers. Lifecycle...
Does Inbound Marketing Work for a Home Remodeling Company?
Gaining quality leads for a home remodeling business can be difficult. However, 93% of businesses using inbound marketing see an increase in leads. Lead...
8 Things Every Remodeler Needs to Know About Online Marketing
Online marketing is becoming essential for every business, and remodeling businesses are no exception. You know your ideal customers are online, but how do you...